Marketing experts assess damage to Montreal Canadiens’ brand after draft pick backlash

Marketing experts say the Canadiens caused damage to their brand by making a controversial draft pick that has brought backlash from fans and women's groups.
                              Marketing experts say the Canadiens caused damage to their brand by making a controversial draft pick that has brought backlash from fans and women's groups.

Source: Marketing experts assess damage to Montreal Canadiens’ brand after draft pick backlash